Good logos have meaning. Great logos are meaningful!
Okay, so no one famous (that I know of) said that.
The graphic representation of a company must evoke a reaction in the viewer immediately. Otherwise the eye and mind quickly move on, seeking more exciting input and you have lost that chance to sear your brand image into their minds.
For me, one such logo is Oil of Olay. I have an immediate sensation seeing it, women in my family used those products for as long as I can remember. I have a sense of long-standing trust and loyalty. Even though the Tide logo is immediately recognizable, it doesn’t evoke the same feelings in me. There it is, laundry soap! Nope, nothing.
The Geek Goddess graphic has an effect on me in a way that makes me happy to open my browser for another day! Perhaps you see a drawing of a woman’s face. Of course I see that, too. I also see the mannequin from a business I launched in 2005. Ten years ago! I’m transported back in time. The people I knew then, the age of my children at the time, the possibilities limitless.
I feel creative, resourceful and outgoing when I see the Geek Goddess logo.
Of course, the way the universe works, I opened my email today to find this art experiment with famous brand logos, in an attempt to “humanize” the brands, the artist recreated the logos in a hand drawn style. Very interesting to see the different feelings evoked by the different presentation. Brands Redesigned By Hand Check it out.